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How to Win More Referrals for Your Business

In a digital world, there’s still something powerful about word of mouth. Statistics consistently show that people trust recommendations from their friends and family more than they trust advertising and other communications from brands. Even reviews and recommendations from strangers online can be more believable and trustworthy. How can you use these facts to the …

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Selecting Colors and Fonts for Your Promotional Products

We’ve talked a lot about the benefits that promotional products can offer your business and your marketing strategy. But the design of your branded advertising products is essential to this. You need to design products that appeal to your audience, making them aesthetically pleasing as well as fit for purpose. The colors and fonts used …

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