Connecting with your customers is important for keeping them engaged with your brand, making it more likely that they’ll buy from you and that you can retain them as loyal customers. Over the last year, it has been even harder for some businesses to stay connected with their customers as their physical stores or premises have been closed.
If this is something you struggle with, whether you’re an online business or a brick-and-mortar store, then we’ve got some tips to help you better connect with your customers.
Personalize your communications
It’s easy to just send out a generic email or other types of communication to your entire customer base, but this won’t be the most effective way to engage individuals. The message may not be relevant to everyone and may not reach them on a platform they like to use. Tailor your messages to the individuals or to different segments of your audience. This can be based on a variety of demographics, behaviors, interests, and more.
Reach them where they are
You should gain an understanding of the platforms that your customers use and where they like to receive communications from brands. Emails can have high open rates and engagement rates, but certain people may have a tendency to ignore marketing emails. Analyzing audience behavior and engagement rates can help you decide the best platforms and methods of communications to use when connecting with your customers.
Here are some of the best ways to connect with your customers:
- Social media – Post interesting or useful content on Facebook, Twitter, etc that encourages conversation and engagement
- Email communications – Email newsletters are a good way of keeping your audience updated about your business, such as when you are opening and any new products you have to offer
- Direct mail marketing – You can send a variety of materials to your customers via direct mail, such as postcards and brochures with brand information and personalized messages. Sending branded promotional products in your direct mail can also provide them with value in your marketing
Your brand platforms should provide two-way communication between your brand and your customers. If customers reach out to you by email or on social media, whether positively or negatively, you should respond to them and try your best to solve any problems they might be having. You post on social media to try to encourage engagement, so don’t leave comments unanswered if your followers do get involved.
If you need promotional materials to help you stay connected with your customers, then contact Custom Advertising for a quote for your branded items or take a look at what we have available in our online store.