We’ve already discussed how branded promotional products can help to raise more awareness for your brand. And this doesn’t just go for your business and brand. If you’re raising money for a charity or simply raising awareness about a cause, you can use custom promotional products to help you achieve your goal.
How to use promotional products to raise awareness for a cause
There are various situations in which promotional products can be useful for raising awareness for a charity or a good cause. One example is at an event, either run by a charity or by another business or group who are promoting a charity. Perhaps it’s a fundraiser or another type of event planned to promote the charity or cause.
Printing promotional products for the volunteers to wear/use or to pass out to attendees can help you organize the event and increase awareness. If your business is running the event in support of a charity, then you could also print your logo and other brand information on the products to get some recognition for your brand, too, although the charity or cause should still get the majority of the attention.
Maybe you’ve decided to personally raise money for a certain charity by running a race or achieving another feat while encouraging friends and family to donate. Wearing clothing and other promotional items advertising the charity will make people more aware of it and why you are supporting it, hopefully encouraging them to donate, too.
Or perhaps there’s just a cause that you believe in and support. Using or wearing promotional products relating to that cause or charity will expose it to the people you work with or pass on the street, for example, giving it more exposure.
The best types of products for promoting a good cause
So, if you want to support and raise awareness for a cause in any of the above ways, what kinds of promotional products should you be looking for? Here are a few ideas that can work really well:
- Clothing – Wearing a t-shirt or another item of clothing with the charity’s branding can get people’s attention and make them aware of the charity. Clothing is especially great for wearing to a charity event or fundraiser.
- Badges – If you’re looking for something smaller and subtler, then simply pinning a badge to your clothing or accessories can help to gain more exposure for the cause.
- Bags – Carry your groceries or your school books in a charity branded bag to show off the cause to your peers or passers-by.
- Stationery – Whether you’re using a branded pen and mousepad in the office or handing out free pens at a charity fundraiser, various types of stationery can be good for raising awareness.
If you’re looking for custom advertising products to promote a cause that you care about, then take a look at the variety of custom products available in our online store, or contact us if you have any questions.