Branding is a huge part of a business. Once you have your brand, you should use it consistently throughout everything you say and do as a business. But many businesses change and evolve throughout their life. Some businesses may come to a decision to rebrand their business. This can be a big challenge that needs handling in the right way, so we’ve got some advice to help anyone considering a rebrand.
What is rebranding and why do companies do it?
A company might reach a point where the brand image they initially created for themselves no longer represents the company accurately. This may be due to a change in the company, for example, if they start selling new products or targeting a new demographic. Or, it might just be because the brand wasn’t thought through well enough in the first place, or because the personality of the company and its products has changed.
Whatever the motivation behind it, a rebrand is now required. Rebranding may be done on a large scale where the entire brand image receives a makeover, or it could be on a smaller scale like changing the colors of the logo. Things that might change during a rebrand include:
- Company name
- Brand colors
- Tone of voice
These aspects can be changed to put across a new personality, style, or message from the brand to better align with where the company now stands.
How can promotional products help you rebrand your business?
So, if you’ve suddenly changed a load of visual aspects of your brand, how do you get the message across? One way is through branded promotional products. You need to show people the new style, design, and personality of your brand, and giving away advertising products that reflect your new brand image is an effective way to do this.
You could send out free gifts to any existing or past customers, such as:
- Custom t-shirts and other wearables
- Mugs and glassware
- Stress balls
- Office equipment
- Power banks
There are many more custom advertising products to choose from. Just have them printed with your new brand and let them spread the word for you.
You’ll also need to think about the marketing and communication materials you send out to clients and prospects. As well as changing online materials like your website and email signature, you’ll also have to reprint any letterheads, flyers, brochures, and other physical materials bearing your brand. You need to make sure everything representing your brand is up to date with the rebrand.
If you need stationery and other custom promotional products printing for your brand, then contact Custom Advertising. We serve lots of businesses in Clemmons, Lewisville, and Advance, NC, but we also ship promotional products nationwide.