There are lots of different ways to get your brand seen. One of those tactics is putting your brand and logo on various promotional products. But what is the best way to use those branded products? We’re here to give you some tips on promoting yourself using custom advertising products, starting with promotional branded clothing. So, let’s look at some of the different ways you could use branded clothing.
Turn your employees into walking advertisements
If you have staff in customer-facing roles, then you can kit them out with branded clothing to show off your brand and the quality associated with it. Custom t-shirts, shirts, hats, hoodies, and fleeces are all good choices. Choose clothing that makes your employees look smart and professional while still showing off your brand and its personality.
Improve customer service
Dressing staff in branded clothing also makes it easier for customers to identify them. This can really help to improve in-store customer service and the experience of your customers. Say someone is browsing your store and needs some assistance; they will easily be able to tell who to ask if the staff are wearing branded uniforms.
Use branded clothing as free gifts
Your clothing doesn’t just have to be for your staff. Why not give items of clothing away to potential customers as a free gift? This helps to improve their opinion of your brand while also serving as a reminder of it. If they frequently wear something with your logo on or even just see it in their closet, then you’ll be at the front of their mind when they need your product or service. You can also use free clothing as a way to reward your current customers for their loyalty.
Share clothing with influencers
Another way to get a boost in brand awareness is through the power of social media influencers. These may be celebrities, experts in their field, and other people who have built up a large following on social media. When they endorse a brand through one of their social posts, a lot of people will see it and perhaps be influenced by that person’s use of the brand. Try to identify influencers in your industry that would be a good representation of your brand. Then you can approach them online and offer to share your branded clothing with them. You can read more here about how to work with social media influencers.
Can you use promotional clothing in any of the above ways? Get in touch with Custom Advertising to get high-quality promotional clothing for your brand.