When done well, traditional and digital marketing can go hand in hand to promote your brand both online and off. It requires a multi-channel strategy, allowing you to effectively reach more of your audience, wherever they are. When it comes to digital marketing, infographics can be an extremely effective, eye-catching marketing method, so we’ve got some tips to help you use infographics for your business.
What are infographics?
The term ‘infographic’ is a simple combination of the words ‘information’ and ‘graphic’. Like it sounds, it is information represented in the form of an image, making it easily digestible by the reader. Statistics and facts are included in as few words as possible, accompanied by colorful icons, charts, and illustrations.
While they’re popularly used in online marketing, well-designed infographics can also be lucrative tools offline. Have your infographic printed to be used as a poster or in smaller form as a flyer to hand out at trade shows or to send to customers in direct mail campaigns.
Designing a great infographic
So, what makes a great infographic? Here are some tips to help you design yours.
Have a purpose – As with most types of content, it’s better to start with an idea that lends itself well to infographic form, rather than simply wanting to make an infographic and coming up with a topic to shoehorn into one. Know what you want to achieve from turning this idea into an infographic.
Keep your audience in mind – Think about your audience when it comes to both the content and the design of your infographic. The topic and information should be relevant to them; something that they’ll find interesting or useful.
Keep text to a minimum – You want to try and convey your message with as little text as possible. Include a short introduction to the infographic, and then the rest should be quick stats, statements, or bullet points to get the message across. If something can be represented as an image or icon instead of words, then do that!
Simple, consistent design – Don’t go overboard when it comes to colors, patterns, and images. Your infographic could end up looking cluttered, making it less appealing and harder to absorb the information quickly. Like with website design, it’s important to leave enough blank space to make the content eye-catching and easily digestible. You can also consider incorporating your brand colors for consistency.
How could you use infographics in your online and offline marketing? Contact Custom Advertising for our wide range of printing services, for posters, flyers, and more materials as well as promotional products.