There are so many creative ways to market and promote your business, both online and off. Promotional products are especially useful when it comes to offline marketing and advertising, but they can also be used for communicating with your employees as well as your customers.
One way to do this is with a desk drop. Read on to find out more about desk drops and how they can be used in your business.
What is a desk drop?
A desk drop campaign is a creative way of communicating with your employees. It’s likely to grab more attention than just sending an email or memo around to all of your staff. A corporate desk drop involves delivering a hamper or something similar to your employees’ desks, or it could even be the desks of your clients, partners, or whoever else.
Along with the message you’re trying to deliver, a desk drop usually includes a branded gift of some sort. It could be a gift basket, a reusable water bottle, some tech items, or whatever you think they would appreciate.
When to do a desk drop
This strategy can be used for thanking or congratulating your employees at the end of a big project or after winning an award, for example. It can also be used for delivering information after a rebranding or new initiative, making sure everyone is on board and knows what is changing.
If you’re a B2B company, then you can also perform a desk drop for your corporate clients. You can do this to thank them for their loyalty or to inform them of a change to your branding, products, or pricing.
How to do a desk drop
To perform a desk drop, the first thing you need to know is what message you are trying to communicate. You should deliver a clear message, which may just be a short thank you note or it could be an instruction for employees to read further corporate documents. Make sure that you stay on brand in your communication and the design of the materials you’re delivering, whether it’s a postcard or a larger brochure. If your message is about new branding, then use that new branding on the materials you share, if it is ready at that time.
Once you’ve got your message and materials sorted, decide what kind of gifts you want to include. Think about what your recipients would find useful at work or in their day-to-day life, or it could be something fun and entertaining, or something like a food or drink hamper that everyone could enjoy.
If you’re looking for fun and creative promotional products for your desk drop or other traditional marketing campaigns, contact Custom Advertising for a quote or check out our online store to see the kind of advertising products we have available.